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Retail perspective: not the same as Low
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Wal-Mart in China VS United States in 2004, said British Hoogewerf veterans of Gome Huang Guangyu, China on its well-developed charts rich proud of: “Last year, we find that China has Bill Gates (Netease Ding Lei), it? year we find China’s Sam? and Walton. “However, in fact, Huang Guangyu, and Sam? Walton, Goma and Wal-Mart, the internal aspects of philosophy and the state very differently, even though we know that they rely on cheap tactics chain model building of its largest business empire. Gome’s success competent in China two decades, the rapid development of unique home appliance industry. 10 years, China has domestic demand is very strong for household appliances, electrical manufacturing sector is developing rapidly, earnings were higher, but more productive and more competitive, “fighting dogs, play outside,” to business customers directly by the natural advantages of nature. Huang Guangyu device industry home is “right place” to use immature, while large numbers of development of branches in the gradual implementation of the brand consolidated picture of the logo, to purchase a uniform, uniform distribution and unified management fee uniformly one-time “five union” the most important players, a manufacturer Chinese leading home appliance retailer. You could say, is Huang Guangyu greater success, because the external environment, use the household appliances industry transformation Yetai (traditional shopping center stores) followed in time. As we know, Wal-Mart on his inner strength relies more. Although Wal-Mart is still the marks of the most powerful of the “low price every day ‘, but this is just an illusion, core competency really lies in logistics excellent logistics and distribution (replenishment) capacity and manageability to attract loyal customers, and may always be a true one. Wal-Mart in the development process, the formation of many unique things. Like the famous three core values ​​(respect for the individual, creating a successful customer service), “rule of three feet smile” (when a customer walked on three feet, the crew must be with the hip) and “sunset rule” (employee or customer requirements should be resolved before sunset on ). Wal-Mart focused on customer needs continue to try to match their internal capacity to improve the delegation of authority through the technological superiority of co-partners, customers and suppliers, to maintain loyalty to build on the competition. Wal-Mart is not alone but together drive the development of many industries. In other words, it’s more like an aircraft carrier, the security around a haunted house, countless ships and aircraft. In contrast, the United States and other countries to take part of the local retail giant continues to small fish such as shrimp whales grow quickly between the two is not as if I live you die. State has concluded U.S. state: the first with a strong voice to support the weight of the profits of suppliers is very low, low price strategy for contempt in the same industry, re-use suspension of dynamic pressure to pay money to obtain short term financing providers rely on other industries, Following rapid expansion, with the beautiful results listing qualifications, coat a new round of expansion. can be said that the state is simply not the product or the price of the U.S. as the center, the state in the United States allows too much weight on the economies of scale, Wal-Mart made sure The team of customer information consumer tendency to stress, changes in the exchange rate and so on to understand, to see almost two years, the excitement of the “expulsion of U.S. Gree national event” and “Samsung bitter fight between the U.S. and China incident”. Due to their advanced concepts and management and management, Wal-Mart became the world’s most powerful companies. Economists estimate that the low U.S. inflation rate in recent years thanks to a large part of Wal-Mart, 2004 Wal-Mart purchases products from China worth $ 18 billion, more than total U.S. imports from 10% in China. We can say that because Wal-Mart is a healthy all-round development of the giant, so the ladder is to consolidate its position, not weakened his power. Glass said that Wal-Mart, Wal-Mart CEO does not do this one step forward and then back to their proposals, this step by step, and continual growth from within and outside of their own. However, we can see today, due to the expansion and development of self-awareness , the state has already begun a variety of U.S., such as audio visual real estate industry, the process of expansion, the country still has a lot of the U.S. founding improve the management level to encourage the health system and culture, to the foot to “jump” on the way back to offer them. Here, the risk is no different than walking a tightrope. Today, although the Chinese appliance manufacturer in the first retailers floors competitive cities, but also because the second tier cities and III competition began, which determines the Gome and Suning Appliance monopoly, have to eat a lot of other fresh fruits. But in the end, China’s home appliance market, form a small chain of multiple parity pattern of full competition on price, if Ruozai want to win, I’m afraid, not so easy.

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